Describing the new Coaster Crew website, which launched in September, has been a long story. I began this project by learning more about the site’s target audience and developing personas, including the primary persona for CoasterCrew.net: Javier, a male in his mid-20s who typically visits parks in the Southeast US once or twice a year and loves big roller coasters and drop towers. The ideas and design process for each page of the site have been centered on showing people like Javier, who typically aren’t familiar with coaster clubs or coaster enthusiast terminology, two things:
- Why should I be in a coaster club?
- What can I do in a coaster club - specifically, in The Coaster Crew?
In later articles, I described my design process for several of the pages on the site: the new homepage, the new In the Loop page, the events list, and a page inviting users to participate in the Coaster Crew Network Forums. Most recently, I explained the Coaster Crew Network bar, which appears in the footer of each page of CoasterCrew.net and (in the future) the fansites to allow users to navigate around the network more easily and be more aware of all of the sites the organization offers.
I skipped over the About page intentionally. Because it is a complex page with multiple sections and many iterations in its design, I wanted to describe it last.
Read on to see how several sections within About the Coaster Crew came to life.